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Boomer Health

Every day, 11,000 baby boomers turn 50, and many thousands more are reaching retirement age. However, this generation anticipates experiencing a different style of retirement than their parents before them.


Baby boomers are more concerned with health and vitality than any other generation. Many have ignored good health messages for years, hoping that science and medicine were the quick fix. Today more boomers are more concerned with attaining their goals of "adopting a healthy lifestyle".

In the Journal of the American College of Nutrition, researchers determined that not only did eggs lend a greater sense of satiety than a more carbohydrate-laden breakfast with a similar calorie count, but that calorie intake following the egg breakfast remained lower, not just for the rest of the day, but for the next 36 hours.

The researchers findings that blood lipids were not impacted during the two-month study, added to the body of research that concludes that healthy adults can enjoy eggs without significantly impacting their risk of heart disease.

Versatility, portability, health and vitality—terms that describe the lifestyle baby boomers wish to, and can achieve, given the right foods. Manufacturers simply need to turn to the right ingredients, such as eggs, to help this important market segment reach their goals.


For information about health and nutrition topics, visit the Egg Nutrition Center at

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